What?
In a surprising move, Mercedes Benz has recently slashed prices on its EQE electric SUV by up to a whopping $23,000. This decision comes as part of a trend among major car manufacturers to reduce the prices of their electric vehicle offerings in Australia, with Mercedes following suit by significantly dropping the prices of its luxurious electric SUVs.
Why does it matter?
The price cuts are substantial, with the EQE 300 now priced at $124,383 before on-roads, down $10,517, and the AMG EQE 53 4Matic+ priced at $166,691 before on-roads, down $23,209. These reduced prices are not only making Mercedes’ electric SUVs more accessible to consumers but also positioning them competitively in the market, especially considering the recent price reductions by other car manufacturers like Lotus and Tesla.
The EQE SUV has been a hit in Australia, with 403 units sold so far, surpassing other models like the EQC, EQA, and EQB SUVs. The base model EQE 300 offers impressive power with 180 kW and 550 Nm of torque, while the AMG variant boasts even more power with 460 kW and 950 Nm of torque, capable of sprinting from 0-100 km/h in just 3.7 seconds. With models available for immediate delivery priced even lower than the configured vehicles, Mercedes is aiming to attract more buyers to its electric SUV lineup.
How is it going to shape the future?
The price reduction on the Mercedes EQE electric SUV, along with similar moves by other car manufacturers, is contributing to a significant shift in the electric vehicle market in Australia. With prices dropping across various segments of the market, potential buyers are now presented with more affordable options that not only benefit their wallets but also the environment. Electric vehicles offer quieter, cleaner transportation alternatives compared to traditional internal combustion engine vehicles, aligning with the broader push towards reducing emissions in urban areas.
As consumers continue to prioritize sustainability and affordability, the ongoing price reductions in the electric vehicle sector are likely to drive further interest and adoption. With luxury brands like Mercedes making their electric offerings more accessible, the future of transportation in Australia is set to become increasingly electrified, paving the way for a greener and more sustainable automotive landscape.
In conclusion, Mercedes’ significant price cuts on its EQE electric SUV represent a pivotal moment in the evolution of the electric vehicle market, setting the stage for increased consumer adoption and a more sustainable future of transportation.