Chinese electric car giant BYD has silently rolled out the latest iteration of its beloved Atto 3 electric SUV for the year 2024, accompanied by a notable price reduction for both versions of the vehicle. The 2024 lineup now kicks off at $44,499 for the Standard model and $47,499 for the Extended range variant, indicating a price slash of approximately $3,500 for each.
What?
BYD’s recent move is part of a broader trend of decreasing prices within the electric vehicle market, following suit with competitors like Tesla. The updated Atto 3 showcases some exterior modifications for the Australian market, such as a new black paint option, redesigned rear panels, and a revised badge. Furthermore, the vehicle now comes equipped with Continental Eco Contact 6 tires instead of Atlas Batman tires.
Inside the 2024 Atto 3, drivers will be greeted with a larger 15.6-inch rotating touchscreen, a significant upgrade from the previous 12.8-inch screen. This new display, featuring a 1920 x 1080 resolution, offers enhanced mapping, media, and infotainment capabilities. A new “camping mode” allows owners to utilize air conditioning when the vehicle’s battery level exceeds 20%, providing added convenience.
The powertrain specifications remain consistent, with the front-wheel-drive motor generating 150 kW and 310 Nm of peak torque. Despite these changes and upgrades, the overall dimensions and boot space of the vehicle have been preserved, with 1,340 liters of storage capacity when the seats are folded down.
Why Does It Matter?
The Atto 3 has proven to be a popular choice among electric vehicle enthusiasts, securing the third spot in 2023 as one of the best-selling EVs with over 11,000 units sold. In 2024, BYD continues to witness strong sales, with 3,375 Atto 3 units already sold, further cementing its position as a top contender in the electric vehicle segment.
Additionally, the availability of discounts on remaining 2023 models and upcoming price reductions on select variants of the BYD Seal electric sedan are anticipated to stimulate sales and enhance the brand’s presence in the electric vehicle sedan market, particularly in June 2024.
How Is It Going to Shape the Future?
The unveiling of the 2024 Atto 3 with a price drop signifies BYD’s commitment to staying competitive in the rapidly evolving electric vehicle landscape. With technological enhancements, improved features, and a more accessible price point, the new Atto 3 is poised to attract a broader audience and contribute to BYD’s continued success in the electric vehicle market.
As 2024 Atto 3 vehicles are set to hit the market soon, consumers can anticipate experiencing a blend of affordability, performance, and innovation in BYD’s latest offering. The strategic pricing adjustments and product upgrades are expected to drive interest, making the Atto 3 a compelling choice for eco-conscious drivers seeking a reliable and cutting-edge electric SUV option.