What?
Tesla recently introduced a new paint color option, Lunar Grey, available for the Model S and Model X vehicles at a cost of $2,500. This new color adds to Tesla’s somewhat limited color choices, especially for a luxury automaker. The move marks a departure from Tesla’s previous strategy of offering a streamlined selection to streamline production and orders. The Lunar Grey color is described as a clean silver shade with a metallic effect and subtle blue tint, aiming to enhance the aesthetic appeal of the Model S and Model X.
Why does it matter?
The introduction of Lunar Grey demonstrates Tesla’s responsiveness to customer feedback and its willingness to provide more diverse options for its high-end vehicles. By expanding color choices, Tesla can cater to a broader range of customer preferences and potentially attract new buyers who may have been seeking more variety in customization. This move aligns with Tesla’s efforts to enhance the overall ownership experience and allow customers to further personalize their vehicles.
How is it going to shape the future?
The addition of Lunar Grey to Tesla’s color palette sets a precedent for the company to continue diversifying its customization options. Moving forward, Tesla could potentially introduce more unique colors and finishes across its vehicle lineup, giving customers even more ways to personalize their cars. This shift towards greater customization aligns with the broader trend in the automotive industry towards personalization and individualization, signaling Tesla’s commitment to meeting evolving consumer demands and preferences.
Tesla’s decision to introduce Lunar Grey as a premium color option reflects the company’s focus on innovation and customer-centric approach, providing a glimpse into the future of Tesla’s product offerings and commitment to delivering an exceptional ownership experience for its customers.
Source: https://electrek.co/2024/05/24/tesla-launches-new-2500-lunar-grey-on-model-s-x/