What?
Nissan has significantly dropped the driveaway price of its popular electric vehicle, the Nissan Leaf, to below $40,000 in response to the escalating electric vehicle price war in Australia. The price cut applies to both the 39 kWh and longer-range versions of the Leaf. This move comes shortly after Peugeot also slashed the price of its e-2008 electric SUV by over $25,000, creating fierce competition in the affordable EV market.
Why does it matter?
With the price of the Nissan Leaf now hitting the $40,000 mark, it sets a new standard for affordable electric vehicles in Australia. Competitors like MG, BYD, and GWM are ramping up their efforts with budget-friendly models such as the MG4, the Dolphin, and the Ora, all vying for a piece of the growing EV market. While the 39 kWh Nissan Leaf offers 270 km of range, it faces stiff competition from the Peugeot e-2008, which provides 328 km of range at a similar discounted price. For those seeking even more range, the Leaf e+ variant with a 59 kWh battery pack is available at a discounted price of $49,990 driveaway, offering 385 km of range.
How is it going to shape the future?
The price cuts by Nissan and Peugeot signal a shift in the affordability and accessibility of electric vehicles in Australia. While the Nissan Leaf was the world’s first mass-produced EV over a decade ago, recent sales figures reflect tough competition from Chinese car manufacturers. Despite its historical significance, the Leaf has seen dwindling sales in recent months, with only 89 units sold so far in 2024, emphasizing the need for competitive pricing to attract more buyers. As the electric vehicle market continues to evolve, these price reductions could pave the way for increased adoption and further innovation in sustainable transportation.