What?
Founder Huang Hongsheng of Skyworth Auto made bold health claims at the Beijing Auto Show, asserting that driving a Skyworth electric car could extend the owner’s life span by 30 years, enabling them to live up to 100 years old. He touted the car as a miraculous cure for high blood pressure, diabetes, and other health issues, attributing his own improved health to driving a Skyworth.
Why does it matter?
Despite the lack of scientific evidence backing Huang’s claims, Skyworth promotes their EV6 model as having active sleep promotion technology that enhances health by inducing a deep sleep state and monitoring sleep quality. The company, initially known as Skywell New Energy Group, rebranded to Skyworth in 2021 and mostly focuses on the EV6 model. However, the car received a disappointing one-star safety rating in crash tests and struggles with low sales targets in China.
How is it going to shape the future?
While Huang’s health assertions may be dubious, his marketing tactics raise skepticism, especially given his history of embezzlement that led to a three-year jail sentence. Despite this, Skyworth manages to gain traction in the global market, ranking as the eighth best-selling brand for new energy vehicle exports. Although the EV6 faces challenges in China, including missed sales targets, the brand has found success in export markets, even offering right-hand drive versions in various countries.
In conclusion, Huang’s extravagant health claims may sound too good to be true, but the story of Skyworth Auto’s journey and the EV6 model’s performance in the market offer a compelling narrative of ambition, innovation, and challenges in the competitive electric vehicle industry.
Source: https://carnewschina.com/2024/05/09/buy-a-skyworth-ev-live-to-100-says-founder/