Alright, folks, buckle up for the electrifying news about Dongfeng’s M Hero brand making moves in the Middle East!
What?
Get ready for the M-917 off-road vehicle by M Hero, revving its engines to hit the desert sands of the Middle East! This rugged beauty, initially released in Switzerland, is now packing its bags to head to new terrain.
Why does it matter?
Dongfeng Motor’s high-end electric off-road label, M Hero, is gearing up to export its very first model, the M-917, to the Middle East. This strategic move aims to bolster their global footprint and cater to off-roading enthusiasts in new markets.
The anticipated M-917 has already aced stringent EU ECE and Middle East GSO vehicle certifications, ensuring its readiness for challenging landscapes. Prototypes are currently undergoing rigorous testing in the United Arab Emirates, proving their mettle in diverse terrains.
M Hero’s partners in the UAE wasted no time getting their hands on the M-917 prototypes in March, with the cars rolling in by mid-April. A rigorous month-long multi-road test kicked off in the Middle East, pushing the M-917 prototypes through desert heat, rugged trails, and bustling urban streets with flying colors.
Dongfeng made headlines when it unveiled the M Hero brand last year, showcasing two groundbreaking concepts—the M-Terrain and the M-Terrain S. The arrival of the M-917 in 2023, offering both battery electric and extended-range electric options, signaled a new era in off-road mobility with prices starting from RMB 637,700.
How is it going to shape the future?
In a strategic alliance at the end of February, M Hero and tech titan Huawei joined forces to pave the way for a futuristic smart car ecosystem. The collaboration aims to drive the adoption of Huawei’s cutting-edge smart car solutions, propelling M Hero to the forefront of China’s luxury electric off-road scene.
So, off-road enthusiasts, get ready to witness the fusion of advanced technology and rugged performance as M Hero’s M-917 conquers the Middle East, setting the stage for a thrilling new chapter in electric off-roading. Time to buckle up and enjoy the ride!
Source: https://cnevpost.com/2024/05/09/dongfeng-m-hero-to-export-cars-middle-east/