Peugeot has dropped a bombshell in the Australian car market by slashing the price of its e-2008 SUV by a jaw-dropping $25,000. This all-electric compact SUV, initially priced at $59,990, can now be driven off the lot for a steal at $39,990. The substantial price reduction comes as a strategic move to boost sales, as Peugeot had only managed to sell a total of 97 units in the past 9 months. The e-2008 offers a 50 kWh battery pack, delivering an impressive 328 km WLTP range and can be fast-charged up to 80% in just 30 minutes.
What?
The Peugeot e-2008 SUV saw a massive price drop of $25,000 in Australia, making it more affordable and accessible to buyers. This move aims to create a surge in sales for the all-electric model in a market where EV adoption is on the rise.
Why does it matter?
The drastic price cut by Peugeot follows a trend of reductions in prices by other EV manufacturers. The e-2008 comes loaded with features like keyless entry, push-button start, and a sleek design with glossy black and chrome finishes. The vehicle also offers peace of mind with a five-year/unlimited-kilometre warranty and roadside assistance package. With a servicing cost of $1,522 over 5 years, owning and maintaining this electric SUV seems cost-effective.
How is it going to shape the future?
Peugeot’s bold price reduction sets a competitive stage in the EV market, encouraging consumers to make the switch to electric vehicles. As more car manufacturers offer enticing deals on their electric models, it signals a shift towards a greener and more sustainable future for transportation. Riz Akhtar, the founder of carloop, emphasizes the importance of reducing transport emissions in Australia and supports the growing trend of EV adoption in the country.