IM Motors, a Chinese brand known for its electric lineup, is shifting gears to introduce their first Extended Range Electric Vehicle (EREV) in 2025. This new EREV, set to launch next year, will be a fresh design in comparison to their current lineup of fully electric sedans and SUVs.
What?
IM Motors is joining the trend of Chinese brands, like Avatr, Leapmotor, and Neta, transitioning to EREVs. The upcoming IM Motors EREV, slated as their fifth model, is anticipated to be an SUV that will compete with Li Auto products. The vehicle is expected to be revealed in the first quarter of 2025 and will utilize a modified version of SAIC’s E1 platform.
Why does it matter?
EREVs are gaining traction in China’s New Energy Vehicle (NEV) market, with sales skyrocketing in the past year. With a growing demand for range extender products, IM Motors is strategically tapping into this market potential to broaden its product offerings and boost sales momentum. This move comes as a part of IM Motors’ expansion plans, aiming to export models overseas in the near future.
How is it going to shape the future?
By venturing into the EREV segment, IM Motors is diversifying its portfolio and staying ahead of evolving consumer preferences and market dynamics. The introduction of EREVs not only aligns with the industry trend but also positions the brand for enhanced global competitiveness. As the automotive landscape continues to shift towards sustainable solutions, IM Motors’ foray into EREVs signifies a strategic step towards future growth and innovation.
In conclusion, IM Motors’ upcoming EREV SUV marks a pivotal shift in the brand’s product strategy, setting the stage for a more diversified and globally competitive lineup. With the automotive industry rapidly evolving towards electrification, IM Motors’ embrace of EREVs underscores their commitment to staying at the forefront of innovation and meeting the changing needs of consumers.