What?
Geely’s group is introducing the LEVC L380 minivan to the Chinese market, priced at 400,000 yuan. With a spacious interior offering up to 8 seats, various configurations, and powertrain options, it’s poised to rival the Li Mega. Pre-sales have begun with a refundable deposit of 2,000 yuan, targeting both private and fleet customers.
Why does it matter?
LEVC, a successor to the iconic London Taxi Company, acquired by Geely in 2013, has shifted production to China. While the company currently sells the TX model, the L380 marks its expansion into the minivan segment. Positioned not only for taxi and fleet services, the L380 is also eyeing the private market, capitalizing on the rising trend of large electric minivans in China.
How is it going to shape the future?
With a focus on luxury and functionality, the LEVC L380 enters a competitive market, challenging established rivals with its robust specifications and premium positioning. Boasting multiple powertrain options and a spacious layout, the L380 aims to cater to a diverse range of customers. As Chinese manufacturers strive to capture market share in the electric minivan segment, LEVC’s entry signifies a shift towards larger, more versatile electric vehicles for both commercial and private use.