Legacy car manufacturer Ford has made a bold move by significantly reducing prices on its electric vehicles in Australia, diving headfirst into the electric vehicle price war. Ford’s latest cuts of up to $15,000 on its electric van, the E-Transit, and the electric SUV, the Mach-E, come after other car makers made similar drastic price reductions.
What?
Ford, a newcomer to the Australian electric vehicle market, has made substantial price cuts on its EV lineup, particularly the Mach-E and E-Transit models. The Mach-E now starts at $64,990 for the Select variant, representing a significant $8,000 reduction. Additionally, the top-spec GT variant now falls below $100,000 for the first time. The E-Transit, Ford’s commercial electric offering, sees the most substantial price drop of $15,000, now priced at $89,990 before on-roads.
Why does it matter?
The price reductions by Ford make their electric vehicles more accessible to a broader range of customers, further fueling the competition in the electric vehicle market in Australia. This move not only benefits consumers by making EVs more affordable but also puts pressure on other car manufacturers to reevaluate their pricing strategies. With prices becoming more competitive, it’s a win for drivers considering making the switch to electric vehicles.
How is it going to shape the future?
Ford’s aggressive pricing strategy signals a shift towards greater affordability and accessibility for electric vehicles, even from traditional car manufacturers. With Ford aiming to increase sales with these price cuts, it sets a precedent for other companies to follow suit to remain competitive in the evolving EV landscape. As more legacy brands like Ford make EVs more affordable, it paves the way for a future where electric vehicles become the norm rather than the exception.
In a market where electric vehicle prices are increasingly becoming more competitive, Ford’s bold move to slash prices by up to $15,000 is a game-changer that will not only benefit consumers but also drive innovation and accessibility in the electric vehicle industry.