Luxury EV maker Lucid (LCID) trims US workforce for Gravity SUV launch

Luxury EV maker Lucid (LCID) is making strategic moves ahead of the launch of its new Gravity electric SUV. The company has announced a 6% reduction in its US workforce, totaling around 400 employees, as part of a new restructuring plan aimed at cutting costs.


In an 8-K filing, Lucid revealed its plan to streamline operations by trimming its workforce by 6% in the US. The job cuts, which will affect employees at all levels, are expected to be completed by the end of Q3 2024. CEO Peter Rawlinson emphasized that the restructuring will not impact the hourly manufacturing and logistics workforce, but it will affect leadership and mid-level management positions.

Why does it matter?

The decision to downsize comes as Lucid gears up for the launch of its highly anticipated Gravity electric SUV later this year. Despite the challenges, Rawlinson remains optimistic about the company’s future growth and positioning in the market. The restructuring plan includes severance payments, employee benefits, and stock-based compensation adjustments, with anticipated charges of $21 to $25 million.

How is it going to shape the future?

With a focus on financial sustainability and operational efficiency, Lucid’s workforce reduction aligns with its long-term strategy to drive profitability and expand its market reach. The company’s upcoming launch of the Gravity SUV is seen as a pivotal moment that may propel Lucid into new markets and increase its total addressable market. While the news of job cuts has impacted the company’s stock value, Lucid remains confident in its ability to deliver high-quality electric vehicles and drive future growth.

As the EV industry continues to evolve, Lucid’s adaptation to market dynamics and strategic decision-making will play a crucial role in shaping its trajectory in the competitive electric vehicle market. By optimizing its operations and focusing on innovation, Lucid aims to solidify its position as a key player in the luxury electric vehicle segment.