Are Electric Supercars Doomed? Lamborghini Thinks So!


Lamborghini’s CEO, Stephan Winkelmann, doesn’t believe in the future of electric supercars, with the company delaying its first EV, Lanzador, until 2028. Rather than a supercar, it will be a four-seater grand tourer. Winkelmann argues that electric supercars aren’t selling well, and high-end buyers are not showing interest in them.

Why does it matter?

Lamborghini’s stance on electric supercars reflects a broader sentiment among luxury car manufacturers, with Bugatti and Pagani also prioritizing internal combustion engines. Rimac’s CEO acknowledges that high-end buyers are reluctant to embrace electric supercars, as shown by the limited sales of the Rimac Nevera despite its impressive performance and records.

Ferrari stands out as an exception, moving ahead with developing a performance EV to meet stricter emissions regulations. The Italian manufacturer is focusing on customer preferences for the emotional experience provided by traditional gas engines. Lamborghini’s Winkelmann even explores the possibility of preserving combustion engines through e-fuels, leveraging Porsche’s expertise in producing carbon-neutral synthetic fuels.

How is it going to shape the future?

The reluctance of elite supercar brands towards electric vehicles indicates a challenging road ahead for the electrification of high-performance cars. While environmental regulations push automakers towards EVs, the emotional connection and performance of gas engines still hold significant sway over wealthy buyers in the supercar market. The industry’s slow shift towards electric powertrains highlights the ongoing debate between sustainability and customer expectations in the world of luxury automobiles.