What?
Haima is launching the EX00, a vehicle specially designed for the taxi and ride-hailing market, in collaboration with Zhixing Box. The EX00 is set to enter mass production soon, undergoing various testing phases before its release. The vehicle features a unique design, resembling more of a van than a car, with a focus on passenger comfort and luggage storage. It boasts a 1+1+3 seating configuration, a king seat in the third row with deluxe features, and entertainment screens for passengers.
Why does it matter?
Haima, a struggling Chinese car company, is pinning its hopes on the success of the EX00 to revitalize its business. With an electric motor, a substantial 62 kWh battery pack, and an impressive range of 480 kilometers, the EX00 aims to attract consumers in the growing market for electric vehicles. The vehicle’s design and features cater to the needs of ride-hailing services, offering a spacious and comfortable interior for passengers and ample storage for luggage.
How is it going to shape the future?
As Haima ventures into the competitive ride-hailing market with the EX00, it remains to be seen whether this unique vehicle will be the game-changer the company needs. With its innovative design, electric powertrain, and strategic focus on the ride-hailing sector, the EX00 has the potential to carve out a niche for itself in the evolving automotive industry. The success of the EX00 could determine the future trajectory of Haima and its position among the ever-growing Chinese car manufacturers.
Source: https://carnewschina.com/2024/05/16/can-the-haima-ex00-save-the-company-through-ride-hailing/