Avatr 07: Changan, Huawei, CATL Rev Up Tesla Competition


The Avatr 07 EREV crossover, a new model from Changan, CATL, and Huawei, has been officially unveiled in China, targeting direct competition with the Tesla Model Y. Previously known as the Avatr 15, this SUV is set to hit the market this year with a price range between 250,000 – 350,000 yuan (34,600 – 48,400 USD) before also being released as a fully electric variant. Avatr, a joint venture between Changan and CATL, involves a 40% stake by the state-owned automaker, over 17% ownership by the world’s largest battery manufacturer, and the remaining shares held by local investment funds. Huawei plays a crucial role as a key parts supplier in the Avatr project.

Why does it matter?

The Avatr brand, initially launched in 2018 in collaboration with Nio, is expanding its lineup from purely electric models like the 11 SUV and 12 hatchback to include the Avatr 07 crossover as its first range extender. Adhering to the Avatr 2.0 design language, the Avatr 07 features a sleek exterior design with distinctive elements like two-layered LED running lights, active grille with an Avatr inscription, LiDAR sensor, aerodynamic wheel covers, and rearview cameras. The SUV offers a spacious interior with five seats and aligns with the design aesthetics of the Avatr 12 hatchback, standing out in the competitive market with its unique features and modern styling.

How is it going to shape the future?

With its entry into the EREV segment and a price range aimed at wider market appeal, the Avatr 07 is poised to make a significant impact on the electric vehicle market in China and potentially globally. By offering both EREV and EV variants, Avatr caters to a broader range of consumers looking for environment-friendly transportation options. The unveiling of the Avatr 07 strengthens the brand’s position as a key player in the evolving electric vehicle industry and paves the way for future innovations and advancements in sustainable mobility solutions. As the demand for electric vehicles continues to rise, the Avatr 07 represents a strategic move to meet consumer needs and contribute to a greener automotive landscape.

Source: https://carnewschina.com/2024/05/10/avatr-07-from-changan-huawei-and-catl-revealed-in-china/