New Rising RC7: Interior Spy Shots & SAIC EV Export Potential

What?

The article reveals intriguing details about the Rising RC7, a new model from SAIC that was initially labeled as “Rising.” Despite rumors earlier this year that SAIC might discontinue the Rising brand, the recent unveiling of the RC7 by MIIT and spy shots of its interior suggest that the brand could be staging a comeback. The RC7, a departure from current Rising models, features a dual-screen setup for the infotainment unit, a unique interior design reminiscent of Li Auto models, and a simple yet distinctive exterior design with concealed door handles and Lidar unit on top of the windshield.

Why does it matter?

The Rising RC7 introduces a fresh design direction for the brand, setting it apart from its predecessors. The interior changes, including the innovative dual-screen setup, signify a shift towards modernization and align the RC7 with current industry trends. Additionally, the potential export of the RC7 as an MG model highlights SAIC’s strategic decision to leverage its various brands to target different markets and consumer segments. The inclusion of advanced features like Lidar technology and electric powertrains demonstrates SAIC’s commitment to staying competitive in the rapidly evolving automotive landscape.

How is it going to shape the future?

The Rising RC7’s introduction could signify a revitalization of the Rising brand, offering consumers a fresh and modern option in the electric vehicle market. If the RC7 follows the path of other SAIC models rebranded as MG for export, it could open up new opportunities for the brand to expand its global presence. However, challenges such as high tariffs in certain markets may impact the RC7’s export potential. Nonetheless, the RC7’s expected launch in China with competitive pricing positions it to make a significant impact in the market, catering to tech-savvy consumers looking for advanced features in an electric vehicle.