Ford Expands EV Reach: 90% of Americans Near Dealership Access

What?

Ford is taking a bold step forward in electrifying America by empowering all its dealers to sell electric vehicles (EVs). With the goal of expanding its Model e EV business, Ford has decided to make EVs available at all its dealerships across the country. This move will bring over 90% of Americans within a 25-mile radius of a Ford dealership that sells electric vehicles.

Why does it matter?

By enabling all dealers to sell EVs, Ford is significantly increasing accessibility to electric vehicles for the American population. Previously, Ford had introduced the Model e EV dealer program in 2022, but now, after shifting gears based on market feedback, the company is broadening its network to ensure a hassle-free and straightforward purchasing experience for customers. This decision aligns with the company’s objective to bridge the gap between the current state of EVs and consumer perceptions, especially regarding range, charging infrastructure, and performance.

This strategic move also comes in the wake of Ford’s strong performance in the EV market, with a significant surge in sales, particularly with the success of the Ford F-150 Lightning and the Mustang Mach-e. By opening up sales to all dealerships, Ford aims to capitalize on its EV momentum and maintain its position as one of the top-selling EV brands in the US.

How is it going to shape the future?

Ford’s decision to allow all dealers to sell EVs signifies a pivotal moment in the company’s electrification strategy. By sunsetting the Model e program and embracing a more inclusive approach, Ford is demonstrating its commitment to making EVs more accessible and appealing to a broader audience. This shift is not only about increasing sales but also about creating a seamless customer experience that aligns with the evolving expectations of the EV market.

With the upcoming production of new electric models and the expansion of Ford’s electric vehicle lineup, including the introduction of an electric sports crossover, Ford is poised to continue its growth in the EV sector. By leveraging its extensive dealer network, Ford aims to drive up sales, service, and charging revenue, offering a competitive edge to dealers who have already invested in the EV program.

In essence, Ford’s move to democratize EV sales within its dealer network has the potential to reshape the landscape of electric mobility in the US, making it easier for consumers to embrace sustainable transportation options. This shift not only reflects Ford’s commitment to innovation and sustainability but also underscores the company’s positioning as a key player in the evolving EV market.