Honda Prologue Sales Soar in May 2024

What?

Honda’s electric vehicle, the Prologue model, made a strong debut in the U.S. market in May 2024 with 612 units sold, while Acura’s all-electric ZDX model started with 83 units sold. Both EVs are based on General Motors’ Ultium platform and produced at GM factories. The upcoming Acura ZDX Type S promises a performance-oriented option for customers, set to be delivered in June.

Why does it matter?

These sales figures mark the beginning of Honda’s electrification journey in the U.S., aiming to eventually transition to their in-house platform. Although the current EV sales of Honda and Acura make up just 0.5% of their total sales, the numbers are expected to rise in the coming months. Overall, American Honda reported positive results with over 127,000 sales in May, up 6.4% from the previous year.

How is it going to shape the future?

With almost 800 all-electric vehicles sold by Honda America so far in 2024, the company is poised to see four figures in monthly EV sales. By leveraging GM’s Ultium platform and local production of lithium-ion batteries, Honda can not only accelerate their electrification efforts but also offer customers the benefit of the federal tax credit. The base pricing and specs for the Honda Prologue and Acura ZDX models reveal a range of options catering to different preferences and budgets, setting the stage for a competitive market presence.

In conclusion, Honda’s successful start in the EV market with the Prologue model and Acura’s ZDX sets the stage for a promising future in electric mobility, combining performance, affordability, and sustainability.