What?
Ford is gearing up for a major change in its electric vehicle (EV) strategy by opening up the opportunity for all of its dealers to sell EVs. With adjustments to the EV certification program, more dealers will have the chance to get involved in the EV revolution. Changes are being made following feedback from dealers, signaling a significant shift in Ford’s approach to EV sales.
Why does it matter?
The decision to allow all dealers to sell EVs comes after a period of dealers being asked to pause their EV investments. Ford is reevaluating its program requirements and financial commitments to make it more inclusive for dealers who want to participate in the growing EV market. By reducing financial barriers and opening up opportunities for more dealers to sell EVs, Ford aims to increase its presence in the EV space and stay competitive in the rapidly evolving automotive industry.
How is it going to shape the future?
This move by Ford not only signifies a shift in its approach to EV sales but also reflects a broader industry trend towards electrification. By making it easier for dealers to sell EVs, Ford is aligning itself with the growing demand for electric vehicles and positioning itself for future growth in the EV market. With the changes expected to be finalized after discussions with the dealer council in early June, Ford is poised to expand its EV offerings and make them more accessible to a wider range of customers.
In addition to the dealer program changes, Ford has also adjusted prices on its popular EV models like the Mustang Mach-E and F-150 Lightning to make them more appealing to consumers. With discounts and financing offers on EVs, Ford is looking to incentivize more customers to make the switch to electric vehicles. By combining these pricing adjustments with the expansion of its dealer network for EV sales, Ford is laying the groundwork for a stronger presence in the EV market and signaling its commitment to sustainable transportation solutions.
So, if you’ve been considering purchasing an EV, now might be the perfect time to explore Ford’s offerings and take advantage of the evolving landscape of electric mobility. Whether you’re interested in the Mustang Mach-E or the F-150 Lightning, Ford’s updated pricing and dealer network changes could make owning an EV more accessible and enticing than ever before.
Source: https://electrek.co/2024/05/24/ford-likely-enable-all-dealers-sell-evs/
